Zara Operations Strategy - 4086 Words

ZARA’S OPERATIONS STATEGY, A CRITIQUE OF A BUSINESS CASE. 1.Excecutive summary. Operations management is in regard to all operations within the organization responsible for creating goods and services that organizations pass to their customers. This function is at the heart of all organizations, giving the means of achieving their aims and reason for their existence. These activities include: managing purchases, inventory control, quality control, storage and logistics. A great deal of focus in operations is on efficiency and effectiveness of such a process. An example of successful operations strategy in the retail industry is the strategy employed by Zara which is discussed in this critique. Zara started as a single shop in La Coruna†¦show more content†¦Just In Time concept is a concept from Japanese philosophy focusing on the elimination of waste in management or production system. Zara designs all its products itself. Concurrent method design could be an adjective to the of product design process which involve the whole commercial team , designers, market specialist, procurement team as well as continuous feedback from store managers to ensure that the products reach the customer just in time. Young Designers (26 average) draw the design sketches then discuss it with market specials and planning amp; procurement staff. Designs inspiration is copied from different sources (trade fairs, catwalks, magazines) from all around the world. It is worth to mention that out of 40,000 designs only 10,000 are approved. This illustrates the flexibility of ideas generation and on the other hand the huge number of designs reflects the ability to meet almost all the fashion requirements by customers of all ages (up to 55). Zara business is organized around processes not functions, to close the informationShow MoreRelatedZara Operation Strategy1286 Words   |  6 PagesBusiness Concept 2 Four Perspectives of Operation Strategy 2 Top-Down versus Bottom-Up Perspective 3 Top-Down Perspective 4 Bottom-Up Perspective 4 Market Requirement versus Operations Resources 4 Market Requirement Perspective 5 Operation Resources Perspective 5 Conclusion 5 Reference 6 Introduction Zara is a Spanish fashion and accessories retailers that founded in 1975 by Amancio Ortega and Rosalia Mera (Ledesma, 2013). Zara designs, manufactures their apparel, footwearRead MoreZara Operations Strategy Matrix2426 Words   |  10 PagesThe objective of this paper is to analyze and evaluate the operations strategy of Zara. To do this, it will be used the operation strategy matrix, that defines on the vertical side the performance objectives of the company and on the horizontal side the different areas in which decisions can be made. The intersection of both will show which the critical areas of Zara’s operations are. In order to reach a deep level of analysis, it is very important the task of defining both the performance objectivesRead MoreZara s Operation Strategy And How It Uses Technology Into Operations For Fast Communication Between Different Departments Essay1238 Words   |  5 Pages â€Æ' Executive Summary This report is about Zara’s operation strategy and how it uses technology in operations to get competitive advantage in the fashion market. Zara introduced information system in operations for fast communication between different departments. The company’s store managers directly convey customers feedback to head office through advanced information system. Once the information gets collected by head office, the designers start working on new designs and take immediate opinionsRead MoreZara Postponement Strategy1702 Words   |  7 Pagesï » ¿The case of Zara – The Postponement strategy I) Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufactureRead MoreStrategy of Zara Burberry1298 Words   |  6 Pages| | | | [STRATEGY OF ZARA amp; BURBERRY] | | TABLE OF CONTENTS INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 STRATEGIES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 CONCLUSION: COMPARISON ZARA VS BURBERRY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 REFERENCES.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Introduction ABOUT ZARA†¦ Zara started operations in Spain in 1975, and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX, one of the world’s largest distributionRead MoreCase Study : Zaras Success1299 Words   |  6 Pages3.0 Zara s success is due to its approaches to operations management Discuss. 3.1 INTRODUCTION Operations management refers to all operations and activities within the organization responsible for the creation of goods and services that the organization passes to its customers. The main activities of operation management include managing purchases, quality control, inventory control, storage and logistics and a great deal of focus is on efficiency and effectiveness of such a process (slackRead MoreZar A Critique Of A Business Case Essay1269 Words   |  6 PagesZARA’S OPERATIONS STATEGY, A CRITIQUE OF A BUSINESS CASE. 1.Excecutive summary. Operations management is in regard to all operations within the organization responsible for creating goods and services that organizations pass to their customers. This function is at the heart of all organizations, giving the means of achieving their aims and reason for their existence. These activities include: managing purchases, inventory control, quality control, storage and logistics. A great deal of focus in operationsRead MoreZara1142 Words   |  5 PagesOutsourcing Zara Created by: Brenda Dyck 1gt; As Mr. Salgado, what will you do concerning the issue of upgrading the POS terminal? Will you upgrade to a modern operating system? Should the POS applications be rewritten to include any additional functionality? If so, what functionality? Response: Yes, I would upgrade both the POS terminal and modernize the operating system. With Dos being outdated and no longer being supported by the IT industry Zara has an unnecessary business risk. Zara supportsRead MoreZar A Business Strategy And The Brand Image1706 Words   |  7 Pagestheir finances in other needs rather than fashion. However, Zara, a Spanish retail fashion giant, has achieved just that by providing clothing and fashion at an affordable price for those conscious of fashion. Zara has made a business out of promoting people to wear fashionable clothes and purchasing them at prices they can afford at Zara stores. The company has enjoyed success in the textile industry owing to its unique business strategy and the brand image. Among many clothing retailers, up to dateRead MoreZara Pos System Case Study Essay1324 Words   |  6 PagesCase Study: Zara: IT for Fashion Background Zara, high fashion clothing producer and retailer, opened its first store in Galicia, Spain in 1975, and by 2003, had grown to 550 stores worldwide. Zara is the largest holding of its mother company, Inditex, and is evaluating whether to invest in modernizing its IT infrastructure, specifically its in-store Point-of-Sale (POS) terminals which are running a DOS Operating System that is now EOL. Business Model Zara has a unique and very effective business