THE LEO BURNETT COMPANY Case Study Example | Topics and Well Written Essays - 500 words

THE LEO BURNETT COMPANY - Case Study Example This created creativity problems as idea developed by one team needed some time to be understood by the team in another country headed by someone else. Website Creation also caused problem because it had to be approved by the London Head Quarters. All in all creativity problems were caused by lack of de-centralization. Budget problems were caused by additional members of creativity teams that had to be hired to serve the different markets of Canada and Taiwan. Communication problems were caused by communication routing structure as everything had to be passed through London Head Quarters. 2) The autonomy given to Chinese team was much greater than the Canadian Team. This resulted in lack of creative effort by the Canadian Team. Their ideas were also not understood well by the Team in London. Even though everything required approval, Carmichael was not around as she was travelling so much, so getting approval before every major decision posed a big problem. There were also misalignments in technology and budget goals. The budget allocated was far less than the technology that the sub-teams were supposed to use. 3) Virtual Team is extremely difficult to manage as everyone is working on his own and coordination is pretty less. This leads to lack of synergy and team efforts and often the results are less than expected. In case of OBC, the headquarters in London sometimes rejected the idea of Canadian brochure of using ‘three-piece’ advertising flier. They were thinking about their own ideas. This lead to a problem as there was little or no coordination between the two teams just like it happens in a team working physically close to each other. However, the benefit of the strategy was that decisions were made by people of the respective markets who had knowledge about the market and hence more realistic decisions were being made while working in a virtual team. 4) Centralization is an old policy now and OBC should look to

Child Exploitation in War Research Proposal Example | Topics and Well Written Essays - 1000 words

Child Exploitation in War - Research Proposal Example ets walking through the rubble of destruction and relatively large children carrying revolvers and AK-47s[5, page2] on their still underdeveloped shoulders. At least two million children have died in last decade as a result of wars waged by adults; many targeted as non-combatants or killed in action as soldiers. And three times that number were injured and disabled [1, page 1]. Carol in [1, page 2] discusses how the last decade (90s period has witnessed development of new laws and UN backing the cause to immune children from the ills of wars and conflicts. Irrespective of the winners of war, damage is inevitable to both sides in terms of destruction and civilian killings. She also lays importance on the education factor and its importance in reviving (and in less effect quarantine) children from war`s blow. Ethnic conflicts witnessed recently (middle east Palestine-Israel border and Afghanistan etc) and still going on in mainly parts of Africa has seen local militia enrolling brain washed children with weapons and ready to fight like a hero in the eyes of local public. In Children and War, J Pearn gives thorough insight into the â€Å"changes† that are brought into the lives of children who experience the conflicts and wars. First of all, there are injuries and even loss of body parts (mainly limbs, due to lad mine explosions, and shooting & shelling that goes on in their neighborhood). It is a common noticeable fact that elderly people and small children have relatively weak immune system, hence they can`t cope up with fatal injuries and post traumatic shock in post war scenario. Children age group between 8-18 years is a growing body and mind. Early life experiences and situations are etched in human minds for a long time and help in developing our personalities and attitudes toward life. Since the only thing that war torn areas notice is violence and blood and anger, these expressions are imprinted deep inside the psyche of small children who on growing up

Leadership as Defined by Subcomandante Marcos and Martin Luther King Essay

Leadership as Defined by Subcomandante Marcos and Martin Luther King Jr - Essay Example For others, it may have a much more negative meaning: treating others as though they are you underlings while you bully, boss and take advantage of them; gaining at the expense and through the work and efforts of those who are your "inferiors." The latest definition of "leadership" is fast becoming a clich: the ability to motivate and direct people around you, within a business relationship. Subcomandante Marcos has a very real aura of mystery around him. Although many suspect (with good reason) that his real identity is that of Rafael Sebastin Guilln Vicente, this has not been established as completely true. Marcos purposely obscures his face, at least partially, from public view. During his entire existence as a civil rights leader, he has championed the cause of indigenous people of Mexico. Unbeknownst to many North Americans, the native people of Mexico are treated questionably by their government, with regard to their human rights. Marcos works closely with the Zapatistas, a group that disagrees with and rebels against the official Mexican government. Together, they openly find fault with the way the people of Chiapas, Mexico (an area that borders Guatemala) are treated by the Mexican government. Marcos and the Zapatistas believe that the natives of Chiapas are very repressed in terms of expressing and identifying with the culture and customs of their ancestors. In general, the basic philosophy of Marcos, as well as the Zapatista army, is that equal rights should be extended to all, irrespective of race, nationality, gender, sexual preference, political affiliation or religious beliefs, and that these equal rights entail no special treatment towards anyone concerning economic or educational opportunity, or the freedom to express oneself, provided it does not interfere with the personal liberty of another. This philosophy is what has spurred Marcos to dedicate his time and energy towards both drawing attention to the struggle of the inhabitants of Chiapas, as well as to insist that these people be respected and recognized by the Mexican government. Marcos, who is rumored to possess a university degree centered on philosophy, employs traditional democratic processes (petitioning, garnering public support and attention, political discussion and humor) as well as less orthodox methods (inclusion within the Zapatista military.) Marcos has clearly succeeded as a leader, in one respect; he has obviously persuaded people to trust and follow him, but is his cause worthy of that trust His expressed motives convince us that he is, in fact sincere. He simply wishes to give equality to those who are suffering without it. Martin Luther King, Jr. had many similarities to Marcos; he also believed in equality towards all, while combating racial injustice towards the black people within his country. Likewise, his target group for whom he was fighting were oppressed economically by society and treated like second-class

The impact of terrorism on tourism Literature review

The impact of terrorism on tourism - Literature review Example However, of late the terrorism activities have gained further dominance owing to its growing linkage to the tourism industry. Wilks, Pendergast and Leggat (2006) states in this regard that it is hard to uncover the reasons which have led to the growth of terrorism and its growing linkage to tourism activities. The tourism industry has become the target point for terrorism activities in the international scale owing to the slag of security and alertness. Tourists on tour tend to remain undeterred about the surrounding environment being lost in the fun of holidaying which becomes the target point of terrorist to easily lay their grounds upon. Wilks, Pendergast and Leggat (2006) further observe that the rate of infiltration of terrorist in tourism centers has also another potential reason other than the lack of alertness of the tourists. The functions of tourism mainly occur along the principal trade routes of any region. Thus the terrorists feel that attack on such trade and economic r outes would help in disrupting the economic activities of the region. Thus terrorist attacks on tourism helps in jeopardizing the trade and economic operations of a region making it poor. ... Any attack directed towards it would immediately result in loss of foreign revenue that will eventually weaken the economic position of the country and the government will in no time feel the brunt, running out of funds to carry out development of the nation. Wilks, Pendergast and Leggat (2006) also state that the growth of tourism industries of a region or country has increased its association with other industries like food and transport. Thus a spur in the terrorism activities linked with terrorism is bound to affect the potential industries of a region contributing to weakening of the economy. The linkage of terrorism operations with tourism industries can also be observed to be a potential factor that enables the terrorist outfits to gain considerable publicity. Tourist centers being largely linked with market places helps the terrorist gain wide amount of publicity having conducted a large massacre of human lives and property. It helps them reach their demands to the eyes and e ars of the higher authorities. It is also true that an attack against a group of foreign tourists even if futile would attract the global attention and put a question mark against the credibility of the government in maintaining law and order in the country and eventually might also put its reliability as a people’s body at a risk. Moreover each loss of life of foreign tourists might deteriorate the inter-nation relation and account to the loss of foreign allies. Finally, Wilks, Pendergast and Leggat (2006) state that the nature of the functions of tourism industry being so diversified and spread across international borders that it becomes difficult to trace the movement of terrorists inside hotels and tourist areas. People from