THE LEO BURNETT COMPANY Case Study Example | Topics and Well Written Essays - 500 words

THE LEO BURNETT COMPANY - Case Study Example This created creativity problems as idea developed by one team needed some time to be understood by the team in another country headed by someone else. Website Creation also caused problem because it had to be approved by the London Head Quarters. All in all creativity problems were caused by lack of de-centralization. Budget problems were caused by additional members of creativity teams that had to be hired to serve the different markets of Canada and Taiwan. Communication problems were caused by communication routing structure as everything had to be passed through London Head Quarters. 2) The autonomy given to Chinese team was much greater than the Canadian Team. This resulted in lack of creative effort by the Canadian Team. Their ideas were also not understood well by the Team in London. Even though everything required approval, Carmichael was not around as she was travelling so much, so getting approval before every major decision posed a big problem. There were also misalignments in technology and budget goals. The budget allocated was far less than the technology that the sub-teams were supposed to use. 3) Virtual Team is extremely difficult to manage as everyone is working on his own and coordination is pretty less. This leads to lack of synergy and team efforts and often the results are less than expected. In case of OBC, the headquarters in London sometimes rejected the idea of Canadian brochure of using ‘three-piece’ advertising flier. They were thinking about their own ideas. This lead to a problem as there was little or no coordination between the two teams just like it happens in a team working physically close to each other. However, the benefit of the strategy was that decisions were made by people of the respective markets who had knowledge about the market and hence more realistic decisions were being made while working in a virtual team. 4) Centralization is an old policy now and OBC should look to

Child Exploitation in War Research Proposal Example | Topics and Well Written Essays - 1000 words

Child Exploitation in War - Research Proposal Example ets walking through the rubble of destruction and relatively large children carrying revolvers and AK-47s[5, page2] on their still underdeveloped shoulders. At least two million children have died in last decade as a result of wars waged by adults; many targeted as non-combatants or killed in action as soldiers. And three times that number were injured and disabled [1, page 1]. Carol in [1, page 2] discusses how the last decade (90s period has witnessed development of new laws and UN backing the cause to immune children from the ills of wars and conflicts. Irrespective of the winners of war, damage is inevitable to both sides in terms of destruction and civilian killings. She also lays importance on the education factor and its importance in reviving (and in less effect quarantine) children from war`s blow. Ethnic conflicts witnessed recently (middle east Palestine-Israel border and Afghanistan etc) and still going on in mainly parts of Africa has seen local militia enrolling brain washed children with weapons and ready to fight like a hero in the eyes of local public. In Children and War, J Pearn gives thorough insight into the â€Å"changes† that are brought into the lives of children who experience the conflicts and wars. First of all, there are injuries and even loss of body parts (mainly limbs, due to lad mine explosions, and shooting & shelling that goes on in their neighborhood). It is a common noticeable fact that elderly people and small children have relatively weak immune system, hence they can`t cope up with fatal injuries and post traumatic shock in post war scenario. Children age group between 8-18 years is a growing body and mind. Early life experiences and situations are etched in human minds for a long time and help in developing our personalities and attitudes toward life. Since the only thing that war torn areas notice is violence and blood and anger, these expressions are imprinted deep inside the psyche of small children who on growing up

Leadership as Defined by Subcomandante Marcos and Martin Luther King Essay

Leadership as Defined by Subcomandante Marcos and Martin Luther King Jr - Essay Example For others, it may have a much more negative meaning: treating others as though they are you underlings while you bully, boss and take advantage of them; gaining at the expense and through the work and efforts of those who are your "inferiors." The latest definition of "leadership" is fast becoming a clich: the ability to motivate and direct people around you, within a business relationship. Subcomandante Marcos has a very real aura of mystery around him. Although many suspect (with good reason) that his real identity is that of Rafael Sebastin Guilln Vicente, this has not been established as completely true. Marcos purposely obscures his face, at least partially, from public view. During his entire existence as a civil rights leader, he has championed the cause of indigenous people of Mexico. Unbeknownst to many North Americans, the native people of Mexico are treated questionably by their government, with regard to their human rights. Marcos works closely with the Zapatistas, a group that disagrees with and rebels against the official Mexican government. Together, they openly find fault with the way the people of Chiapas, Mexico (an area that borders Guatemala) are treated by the Mexican government. Marcos and the Zapatistas believe that the natives of Chiapas are very repressed in terms of expressing and identifying with the culture and customs of their ancestors. In general, the basic philosophy of Marcos, as well as the Zapatista army, is that equal rights should be extended to all, irrespective of race, nationality, gender, sexual preference, political affiliation or religious beliefs, and that these equal rights entail no special treatment towards anyone concerning economic or educational opportunity, or the freedom to express oneself, provided it does not interfere with the personal liberty of another. This philosophy is what has spurred Marcos to dedicate his time and energy towards both drawing attention to the struggle of the inhabitants of Chiapas, as well as to insist that these people be respected and recognized by the Mexican government. Marcos, who is rumored to possess a university degree centered on philosophy, employs traditional democratic processes (petitioning, garnering public support and attention, political discussion and humor) as well as less orthodox methods (inclusion within the Zapatista military.) Marcos has clearly succeeded as a leader, in one respect; he has obviously persuaded people to trust and follow him, but is his cause worthy of that trust His expressed motives convince us that he is, in fact sincere. He simply wishes to give equality to those who are suffering without it. Martin Luther King, Jr. had many similarities to Marcos; he also believed in equality towards all, while combating racial injustice towards the black people within his country. Likewise, his target group for whom he was fighting were oppressed economically by society and treated like second-class

The impact of terrorism on tourism Literature review

The impact of terrorism on tourism - Literature review Example However, of late the terrorism activities have gained further dominance owing to its growing linkage to the tourism industry. Wilks, Pendergast and Leggat (2006) states in this regard that it is hard to uncover the reasons which have led to the growth of terrorism and its growing linkage to tourism activities. The tourism industry has become the target point for terrorism activities in the international scale owing to the slag of security and alertness. Tourists on tour tend to remain undeterred about the surrounding environment being lost in the fun of holidaying which becomes the target point of terrorist to easily lay their grounds upon. Wilks, Pendergast and Leggat (2006) further observe that the rate of infiltration of terrorist in tourism centers has also another potential reason other than the lack of alertness of the tourists. The functions of tourism mainly occur along the principal trade routes of any region. Thus the terrorists feel that attack on such trade and economic r outes would help in disrupting the economic activities of the region. Thus terrorist attacks on tourism helps in jeopardizing the trade and economic operations of a region making it poor. ... Any attack directed towards it would immediately result in loss of foreign revenue that will eventually weaken the economic position of the country and the government will in no time feel the brunt, running out of funds to carry out development of the nation. Wilks, Pendergast and Leggat (2006) also state that the growth of tourism industries of a region or country has increased its association with other industries like food and transport. Thus a spur in the terrorism activities linked with terrorism is bound to affect the potential industries of a region contributing to weakening of the economy. The linkage of terrorism operations with tourism industries can also be observed to be a potential factor that enables the terrorist outfits to gain considerable publicity. Tourist centers being largely linked with market places helps the terrorist gain wide amount of publicity having conducted a large massacre of human lives and property. It helps them reach their demands to the eyes and e ars of the higher authorities. It is also true that an attack against a group of foreign tourists even if futile would attract the global attention and put a question mark against the credibility of the government in maintaining law and order in the country and eventually might also put its reliability as a people’s body at a risk. Moreover each loss of life of foreign tourists might deteriorate the inter-nation relation and account to the loss of foreign allies. Finally, Wilks, Pendergast and Leggat (2006) state that the nature of the functions of tourism industry being so diversified and spread across international borders that it becomes difficult to trace the movement of terrorists inside hotels and tourist areas. People from

Why the War on Drugs persists Essay Example for Free

Why the War on Drugs persists Essay Clearly the unstated aim of the federal government of the United States of America is the attainment of total control of the Earth, including all its material resources and peoples, by economic, political and military means. The achievement of this requires the expenditure of vast amounts of money over several decades. A major part of this money comes from covert U. S. government trafficking in illegal drugs, primarily the addictive drugs cocaine and heroin. U. S. -sponsored world-wide drug prohibition, a. k. a.the War on Drugs, is primarily a tactic to keep street prices high and profits astronomical, regardless of the huge social and personal damage done. U. S. -sponsored drug prohibition will continue until either the U. S. attains its aim of complete military and political domination of the Earth (which is still some time away, if it ever happens) or the junta which rules the U. S. and which aims at total control is removed from power. Only an alliance of anti-fascist nations, and sustained resistance by people who value their freedom, can prevent the subjugation of the Earth to those intent on controlling and exploiting it. Repeal of the laws, and of the U. S. -imposed international treaties, prohibiting possession and sale of drugs which are presently illegal would remove the enormous profits derived from wholesale illegal drug trafficking and cut off a major source of the money required by the U. S. for the achievement of its aim of total world domination. Obviously the U. S. will never repeal these laws and treaties, so it is up to the other countries of the world to do so, if they value their sovereignty, freedom and cultural tradition. Covert government by defense contractor means corrupt wars of conquest, government by dope dealer. When the worlds traditional inebriative herbs become illegal commodities, they become worth as much as precious metal, precious metal that can be farmed. Illegal drugs, solely because of the artificial value given them by Prohibition, have become the basis of military power anywhere they can be grown and delivered in quantity. To this day American defense contractors are the biggest drug-money launderers in the world. — Drug War: Covert Money, Power and Policy, p. 318. And, of course, the tactics used by one player in the game can be used by others. Not all the poppy fields are funded by the CIA. To some it will seem that with enough money one can buy control of the entire planet. This is no doubt an idea which occurred to some people long ago. But it takes time to achieve such an ambitious goal. Ethical considerations, of course, do not enter into the calculations. Any means may be used to attain the end. One useful means is the exploitation of the urge humans have to modify their consciousness by eating, drinking, smoking or snorting substances found to produce desirable effects. Humans have done it for ages. Bring in a capitalist socio-economic system and you have a sure way to make a lot of money. Especially if consumer prices can be jacked way up. And the way to do that is to make the possession and use of these substances illegal. Then suppliers become criminals and run the risk of punishment, and so must be financially compensated for the risks they take. The higher the risk, the higher the street price. So make it all very illegal and (try to) corner the market in mind-altering substances, especially the addictive ones (a captive market, so to speak) and voila! The greatest money-making scam in the entire history of the planet! Sufficiently lucrative that with the profits one can buy everyone who needs to be bought: police, judges, customs officers and politicians. Total control! The wet-dream of every fascist dictator — now within the grasp of any sufficiently large, sufficiently well-run, sufficiently immoral organization, such as a government of a country whose wealth has been acquired by war and ruthless exploitation of natural resources and which maintains a military-industrial economy larger and more threatening than that of any other. How long has there been a War on Drugs? Seems forever. (It was announced by Richard Nixon in 1971, but goes back millennia, as we saw above. ) And year after year, it just gets crazier and crazier, ruins more and more lives, and drives the U. S. further into the pit of social disaster. How is it possible that this insanity persists (even though intelligent and rational people have been pointing out for many years how crazy and evil it is)? Read this page (and page two) for an understanding of what lies behind this monstrosity. America, with less than 5 percent of the world population, has a quarter of the worlds prisoners. There are six times as many Americans behind bars as are imprisoned in the 12 countries that make up the entire European Union, even though those countries have 100 million more citizens than the United States. Our jails and prisons have become the 51st state, with a greater combined population than Alaska, North Dakota and South Dakota. — Editorial, San Jose Mercury News, 1999-12-31. In August [2000], the U. S. Department of Justice revealed that the number of men and women behind bars in the U. S. at the end of 1999 exceeded two million and the rate of incarceration had reached 690 inmates per 100,000 residents — a rate Human Rights Watch believed to be the highest in the world (with the exception of Rwanda). The unrelenting war on drugs continued to pull hundreds of thousands of drug offenders into the criminal justice system: 1,559,100 people were arrested on drug charges in 1998; approximately 450,000 drug offenders were confined in jails and prisons. According to the Department of Justice, 107,000 people were sent to state prison on drug charges in 1998, representing 30. 8 percent of all new state admissions. Drug offenders constituted 57. 8 percent of all federal inmates. — Human Rights Watch World Report 2001: United States At this time the Gulag Archipelago, the scattered islands of prisons in which hundreds of thousands of non-violent people are locked away for half their lives for their opposition to the disgraceful and immoral policies of a tyrannical and dictatorial state, is not in Russia, rather it is in the United States of America. This is a crime against humanity by which the government of the United States, which trumpets itself as a defender of liberty and democracy, makes itself into an object of contempt in the eyes of the world. The real problem with drugs in the modern world is that they are illegal. Put simply, the Drug War exists primarily to support — financially and otherwise — the maintenance of the criminal status of the possession of (certain) drugs so that those (mostly on the payroll of the U.S. federal government). Who profit big — directly or indirectly — from the supply of prohibited drugs can continue to do so, at the expense of everyone else, and especially at the expense of the hundreds of thousands of people imprisoned for victimless crimes. This is a scandal and a disgrace of the first magnitude. It will become for the United States of America a source of enduring shame and infamy just as the Third Reich became for Germany.

How Bitcoin Works

How Bitcoin Works ABSTRACT Bitcoin is the simplest way to exchange money. Bitcoin is a software-based online payment system  described by  Satoshi Nakamoto  in 2008 and introduced as  open-source software  in 2009. Payments are recorded in a public  ledger  using its own  unit of account, which is also calledbitcoin.Payments work  peer-to-peer  without a central repository or single administrator, which has led the  US Treasury  to call bitcoin a decentralized currency. Although its status as a currency is disputed, media reports often refer to bitcoin as a  cryptocurrency  or  digital currency. INTRODUCTION Bitcoin uses peer-to-peer technology to operate with no central authority or banks; managing transactions and the issuing of bitcoins is carried out collectively by the network.Bitcoin is open-source; its design is public, nobody owns or controls Bitcoin and  everyone can take part. Through many of its unique properties, Bitcoin allows exciting uses that could not be covered by any previous payment system. How does Bitcoin work? As a new user, you can  get started  with Bitcoin without understanding the technical details. Once you have installed a Bitcoin wallet on your computer or mobile phone, it will generate your first Bitcoin address and you can create more whenever you need one. You can disclose your addresses to your friends so that they can pay you or vice versa. In fact, this is pretty similar to how email works, except that Bitcoin addresses should only be used once Balances- block chain The block chain is ashared public ledgeron which the entire Bitcoin network relies. All confirmed transactions are included in the block chain. This way, Bitcoin wallets can calculate their spendable balance and new transactions can be verified to be spending bitcoins that are actually owned by the spender. The integrity and the chronological order of the block chain are enforced with  cryptography Transactions- private keys A transaction isa transfer of value between Bitcoin walletsthat gets included in the block chain. Bitcoin wallets keep a secret piece of data called a  private key  or seed, which is used to sign transactions, providing a mathematical proof that they have come from the owner of the wallet. The  signature  also prevents the transaction from being altered by anybody once it has been issued. All transactions are broadcast between users and usually begin to be confirmed by the network in the following 10 minutes, through a process called  mining. Processing- mining Mining is adistributed consensus systemthat is used to  confirm  waiting transactions by including them in the block chain. It enforces a chronological order in the block chain, protects the neutrality of the network, and allows different computers to agree on the state of the system. To be confirmed, transactions must be packed in a  block  that fits very strict cryptographic rules that will be verified by the network. These rules prevent previous blocks from being modified because doing so would invalidate all following blocks. Mining also creates the equivalent of a competitive lottery that prevents any individual from easily adding new blocks consecutively in the block chain. This way, no individuals can control what is included in the block chain or replace parts of the block chain to roll back their own spends. Bitcoin for Individuals Mobile payments Bitcoin on mobiles allows you to pay with a simple two step scan-and-pay. No need to sign up, swipe your card, type a PIN, or sign anything. All you need to receive Bitcoin payments is to display the QR code in your Bitcoin wallet app and let your friend scan your mobile, or touch the two phones together (using NFC radio technology). Security and control over money Bitcoin transactions are secured by military grade cryptography. Nobody can charge you money or make a payment on your behalf. So long as you take the required steps toprotect your wallet, Bitcoin can give you control over your money and a strong level of protection against many types of fraud. Works everywhere, anytime Just like with email, you dont need to ask your family to use the same software or the same service providers. Just let them stick to their own favourites. No problem there; they are all compatible as they use the same open technology. Fast international payments Bitcoins can be transferred from Africa to Canada in 10 minutes. There is no bank to slow down the process, level outrageous fees, or freeze the transfer. You can pay your neighbours the same way as you can pay a member of your family in another country. Zero or low fees Bitcoin allows you to send and receive payments at very low cost. Except for special cases like very small payments, there is no enforced fee. It is however recommended to pay a higher voluntary fee for faster confirmation of your transaction and to remunerate the people who operate the Bitcoin network. Protect your identity With Bitcoin, there is no credit card number that some malicious actor can collect in order to impersonate you. In fact, it is even possible to send a payment without revealing your identity, almost just like with physical money. You should however take note that some effort can be required to  protect your privacy. The lowest fees out there Bitcoin’s high cryptographic security allows it to process transactions in a very efficient and inexpensive way. You can make and receive payments using the Bitcoin network with almost no fees. In most cases, fees are not strictly required but they are recommended for faster confirmation of your transaction. Protection against fraud Any business that accepts credit cards or PayPal knows the problem of payments that are later reversed. Chargeback frauds result in limited market reach and increased prices, which in turn penalizes customers. Bitcoin payments are irreversible and secure, meaning that the cost of fraud is no longer pushed onto the shoulders of the merchants. Fast international payments Bitcoins can be transferred from Africa to Canada in 10 minutes. In fact, bitcoins never have any real physical location, so it is possible to transfer as many of them anywhere with no limits, delays, or excessive fees. There are no intermediate banks to make you wait three business days. No PCI compliance required Accepting credit cards online typically requires extensive security checks in order to comply with the PCI standard. Bitcoin still requires you to  secure your wallet  and your payment requests. However, you do not carry the costs and responsibilities that come with processing sensitive information from your customers like credit card numbers. Get some free visibility Bitcoin is an emerging market of new customers who are searching for ways to spend their bitcoins. Accepting them is a good way to get new customers and give your business some new visibility. Accepting a new payment method has often shown to be a clever practice for online businesses. Conclusion We can Sendbitcoinfrom your computer, tablet, smart phone or other device, to anyone, anywhere in the world, day or night. Bitcoinis an innovative payment network and a new kind of money. Every informed person needs to know about Bitcoin because it might be one of the worlds most important developments. REFERENCES http://en.wikipedia.org/wiki/Bitcoin https://bitcoin.org/en/ https://www.weusecoins.com/en/

Of Mice And Men :: John Steinbeck

"Ain’t No Good to Himself nor Anybody Else" â€Å"You seen what they did to my dog tonight? They says he wasn’t no good to himself nor anybody else. I wish somebody’d shoot me when I ain’t no good no more.†(60) Candy spoke these words implying that death is better than being no good to himself or anybody else. The same is true for Lennie. Lennie wasn’t good for himself because he couldn’t survive on his own. He can’t stay out of trouble and without George he would have been dead a long time ago. He’s no good to others because he doesn’t now his own strength and can’t control himself. He had murdered a woman because of his curiosity and his self-uncontrollability. â€Å"I ought to of shot that dog myself, George I shouldn’t ought let no stranger shoot my dog.†(61) As Candy said he had the choice of saving his dog from himself and others. So did George but unlike the regretful Candy, George made the right decision in saving Lennie from himself and others. Candy’s dog was no good to itself and was going to be shot by strangers. It would have been better for Candy to shoot him himself. It would have been better for Candy’s dog to be saved from himself by a friend than by a stranger. George was in the right by ending Lennie’s life himself. There was no stopping the inevitable. The workers would have gotten the dog killed any way they could. The same is true for George. Curly and the workers no matter what would have killed Lennie. George could not stop them from killing Lennie. He could only save Lennie from the fear and loneliness he would feel if a stranger killed him. Who knows what they might have done to Lennie if George wouldn’t have saved him from them? They might have shot him in a place where he would have died slowly or they might have hung him or a combination of both and he would have died alone and afraid. In discussing the guilt of George you have to consider the time setting of this novel. It was set in the 1930’s. The reason you must consider the time setting is because things change with time. What may have been allowed then may not have been allowed now. What happened then may not have happened now.